Top 5 Fashion Games Performance in the US, Q3 2025

In the third quarter of 2025, fashion game apps in the United States showed diverse performance trends across downloads, revenue, and active users. Here's a closer look at the top 5 fashion games based on data from Sensor Tower.

Glow Fashion Idol from Crazy Labs experienced a notable fluctuation in revenue. Starting at about $204K in early July, it dipped to $168K by mid-August, before rebounding to a high of $218K at the end of August. Downloads followed a similar pattern, peaking at 61K in late June and tapering off to 45K by the end of September. Active user numbers showed a declining trend from 322K to 196K throughout the quarter.

Skincare Time: Makeover ASMR had a consistent download rate, starting at 52K and dropping to 36K by the end of September. Active users decreased significantly from 234K in early July to 127K by mid-September, indicating a gradual decline in user engagement over the quarter.

Merge Studio: Fashion Makeover by Paxie Games showed stability in revenue, with values hovering around $105K to $111K until it dipped to $95K at the quarter's end. Downloads began at 43K, peaking at 52K in late July, then declined to 27K by the end of September. Active users saw a significant drop from 126K in June to about 73K by September.

Acrylic Nails!, another title from Crazy Labs, maintained a steady download rate, starting at 53K and decreasing to 30K by the end of September. Active users initially increased from 187K to 291K by late July but dropped to 135K by the end of the quarter.

Paper Doll Makeover & Dress Up by Getsmart LLC saw a moderate download rate with numbers ranging from 32K to 41K in the first half of the quarter, followed by a decline to 26K by the end of September. Active users showed a steady increase from 122K in late June to 131K by the end of the quarter.

These insights provide a snapshot of the dynamic fashion gaming market in the US. For more detailed analytics and trends, visit Sensor Tower.